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Changing the format of an event in record time, adapting it to the organizer’s needs and to the mutating trend dictated by the pandemic, and all the while ensuring a successful outcome: this was how we managed the "9th International Strawberry Symposium" at the Palacongressi. An international appointment originally planned as an in-person event, but that ended up as a virtual one.
Nothing fazed us: our team of highly qualified professionals coupled with a customized technological platform transformed event spaces into virtual places and digitally reconstructed every phase of the symposium. Listen to the people who decided to trust our solutions!
Interview with the client
Bruno Mezzetti, Polytechnic University of Marche
"The Palacongressi offered remarkable flexibility which enabled us to organize our event here effectively and efficiently in a short time, guaranteeing high levels of participation from experts worldwide".
Marienza Marguglio, project manager AIM GROUP INT.L
"It was supposed to be a hybrid event. Then the Palacongressi suggested a platform that would meet the needs of the congress. Close collaboration between PCO, the venue and suppliers is essential for the successful outcome of the event"
Browse the photogallery!
Our point of view
The International Strawberry Symposium arrived in Rimini in 2016 thanks to the efforts of Prof. Bruno Mezzetti from the Polytechnic University of Marche, of CREA Frutticola of Forlì, of Macfrut and of our IEG division. The congress was scheduled for May 2020 with sessions and experiential tours around the country. Rimini was the obvious choice also for its geographical position, easily reachable from everywhere and a central hub between north and south, where field trips would take place.
With the onset of the pandemic, first we decided to postpone the Symposium to 2021, then to change the project from physical to hybrid and subsequently to digital. The flexibility and technological equipment of the Palacongressi combined with the professional staff guaranteed the swift transformation of the format. The inaugural ceremony took place at the Palacongressi, from where on-site speakers reached a number of participants in China via streaming.
Thanks to the use of a personalized digital platform created by the Palacongressi in collaboration with Alterecho, one of our accredited partners, together with the organizers and AIM Group International, we created a virtual edition of the Symposium at which participants, in every part of the world, could access the accreditation desk, the seminar session, the expo area and the poster area, all from their computers. As real as any traditional congress.
The experience accumulated in these months of major transformation and continuous evolution, together with the team's ability to be flexible and to create a system, has enabled us to offer timely solutions and increasingly effective advice that meet the needs of every type of event.
Marilena Ferraroni, Business & Dev Sales Account Manager
Ilaria Semprini Cesari, Event Manager
Event & Conference Division Italian Exhibition Group spa
