Rimini, the capital of innovation with Be - Wizard!
Worldwide participation is expected for the two days of Be-Wizard! (20 and 21 March) at Rimini's Palacongressi. Over 50 international web marketing experts will analyse online trends, 2.0 ideas and effective digital practices
The core event in the seventh edition of the meeting is the Human to Human Marketing theory elaborated by Social Media Strategist, Bryan Kramer, a digital expert making his first appearance in Italy. Classified by the Huffington Post as the world's 26th most influential CEO in the Social Network and among the top 50 CEOs followed on Twitter, Forbes magazine has also ranked Kramer one of the 25 World Top Influencers.
«At BE-Wizard I intend to explore why and how online communication needs to be "adjusted" to exude simplicity, empathy and even imperfection, in the same way humans are built – explains Kramer - I will provide the practical tools and strategies to connect with other people. The aim is to be responsible for better marketing policies and be better managers».
User habits will also be discussed by Julius van de Laar, digital media strategist and campaign consultant for US President Barack Obama (2007 and 2012), and currently a strategic campaign consultant in social media marketing.
Also participating in the event, all the way from Silicon Valley, Google's Justin Cutroni, listed among the most influential and active participants in the field of Analytics from the Digital Analytics Association. Another world class name for “BE-Wizard”, TITANKA! Spa. set up in 2009 by its President, Enrico Pozzi, on an intuition that the market needed training activities specifically focused on web marketing.The two days will include a tourism session, dedicated to 2.0 hospitality and regional web marketing, and a business session, addressing e-commerce and advanced performance marketing.