It's the dawn of the digital experience. And bringing us up to speed once again on the new era of the net is BE-Wizard! scheduled for March 31 and April 1, at Rimini Palacongressi. The ninth edition of this two-day event, one of the most important on the communication and digital marketing calendar, is an authentic workshop of innovation and experimentation linked to technological innovation.
Internet users have by now become multiscreen (also in Italy, 50% of search queries take place on mobile devices), living and working in an increasingly wider virtual reality: from online shopping to augmented reality and social media, topics at the core of this year's edition. Through these channels we find the tools and best practice to identify the interests of individual users and offer them a personalised digital experience, capable of satisfying their needs and fulfilling their dreams, and ultimately creating customer loyalty.
Among the topics the meeting will address: tourism, destination management and destination marketing, the hotel industry and brand identity. In the e-commerce sector, the focus will be on how to improve performance by analysing the users digital experience and neuromarketing data. BE-Wizard! 2017, browsing online becomes a digital experience